BACKGROUND

Rocky Talkie is a lightweight radio designed for multi-sport use. The product was launched in the fall of 2019. I joined the team as Content Strategist. In my role I advise on social media strategy content, marketing campaigns, and overall visual strategy for asset creation.

GOAL

The goal was to help bring awareness to the product launch and to increase product sales through instructional videos and social media content.

SOLUTION

We developed a package of content that highlighted the four key selling points of the product: ease of use, durability, battery life, and convenience. Our content strategy was informed by market research around key users and social medial analytics. We focused on trying to find the right balance of visuals that could apply to a large consumer base while still keeping in mind the core group of users of the product.