BACKGROUND

BMW USA’s news site is a tool used by journalists and other news outlets. My team was brought in to redesign and develop the site. I worked as the Art Director & Senior Designer on the project, collaborating with a graphic designer, project manager, and front end development team.

GOAL

To develop an updated creative look and improve the user experience and functionality on the site.

SOLUTION

We developed an updated site design with new tools for journalists and created unique ways for BMW to promo selected content. We kept elements from the previous design to help ensure a smooth transition for the audience that would use the site often.