Land Rover Driving Experiences
CLIENT
Jaguar Land Rover
AGENCY
Icon Interactive
ROLE
Director / Camera Operator / Still Photographer / Editor
DELIVERABLES
Content Package to be used for PR, Marketing, & Social Media Campaigns
BACKGROUND
Land Rover offers driving experiences that provide drivers with the opportunity to challenge themselves in unique environments, while highlighting the Land Rover vehicle line up.
GOAL
The goal was to create engaging content in collaboration with Land Rover’s celebrity ambassadors that highlighted the driving experience centers. These visuals would be used on Land Rover’s website and social media, along with the celebrity ambassadors’ social media channels.
SOLUTION
We completed a series of productions for celebrity ambassadors at two different locations. These included both photo and video assets.
The first location was in Vermont with Olympic gold medalist Meghan Duggan. The second location was in California with legendary big wave surfer Laird Hamilton, volleyball legend Gabby Reece, and professional snowboarder Chris Corning.
We delivered over 150+ pieces of content for Land Rover to use for various campaigns.