JAGUAR I-PACE LAUNCH
Jaguar launched it’s first fully electric vehicle in 2018, the I-Pace. The team I was a part of at Icon Interactive was brought on to help create content to help promote the release of the vehicle. The content was strategically created to target specific geographic audiences. Our first stop was in San Francisco. We organized multiple shoots over 3 days, which included still photography at iconic city locations and a 10 vehicle convoy that was escorted by the police throughout the city. The goal was to make a splash in the city with the vehicles and capture the reactions and spectacle that it was.
The 10 vehicle convoy was a large team effort that included 12 drivers, 10 of San Francisco Police Department’s finest officers, 4 camera operators, many production assistants, location managers, producers, and a still photographer. My role in the project was the still photographer, producer, art director, and editor of both the photos and videos.
This location is the first stop in a multi-city tour. We are currently in the process of creating and capturing the additional content for the additional cities being targeted. The content is being us by the Marketing, PR, & Social teams with Jaguar Land Rover.
Art Director, Still Photographer, Producer, Editor, & Retoucher
Content Package to be used for PR, Marketing, & Social Media Campaigns
Photography & Video
5 Weeks – Concept to Final Deliverable