Encore Michigan is an online publication that focuses on connecting actors, theaters, and audience members by providing information on the professional theater community and industry. The site serves as a source for users to find new performances to attend in their area. It connects theaters with performances to help the user explore new performances or theaters they are not familiar with.
I owned the creative direction and execution as the lead designer for this project. This included the logo design, website design, and web functionality requirements. The logo and site design were designed to allow for future expansion plans Encore has beyond Michigan. In the logo, the “MI” would be updated with the two letter state code that it would represent once a network has been opened in a new state (i.e. Colorado would have CO).
Branding, Website Design, & Website Feature Design
Logo & Web Design
Logo – 2 Weeks
Web Design – 2 Weeks