ELS Studio 3D
ELS Studio 3D is a car audio system that has been developed by Panasonic Automotive, Acura, and Grammy Award Winning Record Producer, Elliot Scheiner. Panasonic Automotive reached out to Icon Interactive to help develop an experience for CES that would help highlight the system in an engaging way. We developed a theater like experience inside of the vehicle that would play a video piece that showcased the audio system.
My role in the project was the producer. I helped lead the team in the research and production of the experience that included developing the technical and creative requirements for the presentation. I worked very closely with the booth construction team to set the necessary requirements for this activation to work flawlessly.
Upon a successful activation at CES, we were asked to feature this experience again at the 2019 Shanghai Motor Show in Shanghai, China. I worked again as the producer and lead for this experience and accompanied it for almost three weeks in China.
Windshield Projection Mapping to Create an Interactive Theater Experience inside of the Vehicle